The perfume brand <Hatenko>, which creates new value in the modern world, has released the Kabukicho Fragrance (limited quantity)! It will be available at Isetan Shinjuku from October 1st, Perfume...
- kyarainnovate
- Sep 18
- 4 min read
This limited edition fragrance is inspired by Utagawa Kunisada's ukiyo-e print "Thirty-six Views of Mount Fuji in the Eastern Capital, Naito Shinjuku," and captures the essence of modern Kabukicho through the scents of tobacco and whiskey, creating a sophisticated evening atmosphere.
Kyara Innovate Inc. (Head office: Taito-ku, Tokyo; CEO: Atsushi Shimizu) has announced the launch of a limited edition product, "Kabukicho no Kaori," from its perfume brand, <Hatenko>, whose designs and scents are inspired by ukiyo-e, a representative Japanese work of art. To commemorate the release of this new product, an event will be held at the Isetan Shinjuku store from October 1st (Wed) to 7th (Tue).
Fragrance Description
Kabukicho
Depicted in Utagawa Kunisada's "Thirty-six Views of Mount Fuji in the Eastern Capital: Naito Shinjuku"
The bustle of the night and the comings and goings of people
The lingering impression of that time is superimposed on modern Kabukicho.
The fragrance evokes a nighttime scene where bubbles from a glass and cigarette smoke pass each other.
Top: Lemon, Lime, Black pepper (bergamot, lime, black pepper)
Middle: Uisiki, carbonated water, gardenia, charcoal (whiskey, squash, gardenia, birch)
Last: Husk, Cassia grass, Ambergris, Musk (Patchouli, Vetiver, Amber, Musk)
Product overview
[Limited Edition] Unconventional Eau de Parfum (Kabukicho)
Kabukicho is a bustling entertainment district at night. The key visual, which evokes people enjoying a party, is based on the ukiyo-e print "Thirty-six Views of Mount Fuji in the Eastern Capital" by Utagawa Kunisada. Naito Shinjuku was one of the post towns during the Edo period.
The essence of modern Kabukicho is expressed through the scents of tobacco and whiskey, and by blending the scent of aloeswood with Kashimo cypress leaf essential oil, it creates a fragrance that exudes Japanese chic. Please enjoy this fragrance that evokes an adult night out in Shinjuku's Kabukicho.
■Capacity｜50mL
■Price｜16,500 yen (tax included)
■Pre-sale | Isetan Shinjuku Store October 1st (Wed) - 7th (Tue), 2025
■General release date | Saturday, October 11, 2025 ~ *Limited to 100 units (while supplies last)
■Available at: Isetan Shinjuku store (October 1st to 7th, 2025), inimu Asakusa store, inimu Web Shop, select shops nationwide, etc.
[Limited Edition] Unconventional Diffuser (Kabukicho)
The diffuser's reed sticks are made from kozo wood, the same wood used to make the washi paper used to draw ukiyo-e prints, allowing you to fully experience the world of ukiyo-e prints as expressed by Hatenko.
As a unique way to enjoy unconventional fragrances, we propose "Kaori no Kiki-Kasane" (layering of scents), which pays homage to the Japanese art of kodo, the art of listening intently to the scents. By layering two or more scents, the stories of the scents overlap, allowing you to enjoy a world of unconventionality that cannot be fully captured by a single scent. Enjoy your own "unconventional" private space, with the luxurious scent of the diffuser filling the space and your own scent adorned with eau de parfum.
■Capacity｜150mL
■Price｜13,200 yen (tax included)
■Pre-sale | Isetan Shinjuku Store October 1st (Wed) - 7th (Tue), 2025
■General release date | Saturday, October 11, 2025 ~ *Limited to 100 units (while supplies last)
Available at: Isetan Shinjuku store (October 1st to 7th, 2025), inimu Asakusa store, inimu Web Shop, select shops nationwide, etc.
Eau de Parfum Discovery Set
This discovery set contains five of the most unconventional scents (Hanabi, Isonami, Odorodoro, Sakigake, and Sakurafubuki) in a convenient, portable atomizer.
- A journey to discover your unique unconventionality -
For customers who are just about to experience this unconventional world, this is a trial run to help them discover the scent that suits them best.
For those who are already using the Hatenko Eau de Parfum, we suggest a unique way to enjoy Hatenko: "layering scents." This is a tribute to the Japanese culture of kodo, the art of incense, in which one listens intently to the scents . By layering two or more scents, the stories of the scents overlap, allowing you to enjoy a world of Hatenko that cannot be fully depicted with a single scent.
■ Capacity | 5mL each of eau de parfum in five different scents (Hanabi/Isonami/Odorodoro/Sakigake/Sakurafubuki)
■Price｜11,000 yen (tax included)
■General release date | Wednesday, October 1, 2025
Available at: Isetan Shinjuku store (October 1st to 7th, 2025), inimu Asakusa store, inimu Web Shop, select shops nationwide, etc.
Release commemorative event
To celebrate the launch of the new <Hatenko> products, an event will be held at the Isetan Beauty Cosmetics Promotion on the 1st floor of the main building of Isetan Shinjuku from October 1st (Wed) to 7th (Tue).
Atsushi Shimizu, the general director of <Hatenko>, perfumer and travelling perfumer, will personally escort customers to the store as they "listen to different scents." This is a valuable experience that will deepen your appreciation for Hatenko and allow you to spend some time discovering your favorite scent.
<Unconventional> "Scent-listening experience" by General Director and Perfumer/Traveler Shimizu Atsushi
・October 1st (Wednesday) 10:00 AM - 4:00 PM
・Saturday, October 4th, 10:00 AM - 8:00 PM
*The content of the event may be changed or canceled due to various circumstances.
*You may have to wait if it is crowded.
