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HA TEN KO

Yokai Immersive Experience Exhibition NAGOYA

  • Writer: kyarainnovate
    kyarainnovate
  • Jul 23
  • 2 min read
動き出す妖怪展 NAGOYA×香水「破天荒」
動き出す妖怪展 NAGOYA×香水「破天荒」

From July 19 to September 23, 2025, “Yokai Immersive Experience Exhibition NAGOYA – Imagination of Japan” will be held at the Kanayama South Building (former Nagoya Boston Museum of Fine Arts). In this immersive art experience, the fragrance brand “HATENKO,” which brings together the finest craftsmanship of Japan, will collaborate with the exhibition.


Organized by the Yokai Immersive Experience Exhibition NAGOYA Executive Committee (TV Aichi, Ippiki Flag, Jiji Press), the exhibition merges cutting-edge digital art and traditional Yokai imagery. The collaboration includes immersive scent experiences from the fragrance brands “HATENKO” and “PERFUMERS” by Kyarainnovate Co., Ltd.



動き出す妖怪展 NAGOYAイメージ
動き出す妖怪展 NAGOYAイメージ
動き出す妖怪展 NAGOYAイメージ
動き出す妖怪展 NAGOYAイメージ

Scent-Enhanced Immersive Art

In two main areas of the exhibit, “Yokai Grand Parade” and “Wisteria Corridor,” visitors can enjoy a multi-sensory experience with realistic scents, visuals, and music that elevate immersion in the world of Yokai. All fragrances used in the exhibition are available for purchase at the venue's gift shop.


About the Fragrances

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HATENKO

HATENKO is a Japanese fragrance brand that challenges convention. Created in collaboration with skilled artisans, the perfume bottles feature hand-finished Kiso Hinoki wood caps using Kaga Yuzen techniques—a world first.


■ Odoro Odoro×Yokai Grand Parade

Featured in the exhibit is the “Odoro Odoro” fragrance, inspired by the eerie beauty of Kuniyoshi Utagawa's “Soma no Furudairi.” This deep, mysterious scent enhances the immersive experience of the Yokai Grand Parade.。


「破天荒」オードパルファム／おどろおどろ
「破天荒」オードパルファム／おどろおどろ
「破天荒」オードパルファム／おどろおどろ
「破天荒」オードパルファム／おどろおどろ

■種類｜「おどろおどろ」など、全部で 5 種類のオードパルファム（持続時間は約5～6時間）

■容量｜各 50mL

■価格｜各 13,200 円（税込）

■取り扱い店舗｜動き出す妖怪展 NAGOYA会場、全国のセレクトショップやミュージアムショップ、書店など。



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PERFUMERS with scent.

An all-Japan fragrance brand, PERFUMERS handles everything from blending to packaging within Japan.


■ PERFUMERS with scent.×Wisteria Corridor

In the “Wisteria Corridor,” the soft and elegant scent of wisteria fills the air, creating a dreamlike atmosphere.

「PERFUMERS with scent.」90daysディフューザー／藤
「PERFUMERS with scent.」90daysディフューザー／藤
「PERFUMERS with scent.」90daysディフューザー／藤
「PERFUMERS with scent.」90daysディフューザー／藤

■Items: Diffuser ¥3,740 / Roll-on Perfume ¥2,090 / Gift Box ¥3,630 (all tax included)

■Available at: Exhibition venue, select retailers nationwide, inimu Asakusa store, and inimu WebShop.


Event Overview

“Yokai Immersive Experience Exhibition NAGOYA” is the world's first immersive digital art museum themed on Japanese Yokai culture. Featuring legendary creatures like Oni, Kappa, and Tsukumogami drawn by Edo and Meiji-era artists, the exhibition is enhanced with digital projection, lifelike 3D displays, and traditional art history, creating a magical experience for all ages.

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「Yokai Immersive Experience Exhibition NAGOYA 〜Imagination of Japan〜」

■ July 19 (Sat) – September 23 (Tue, national holiday), 2025

■ 9:30–20:00 (last entry 19:30)

■ Kanayama South Building (former Nagoya Boston Museum)

■ Hosted by: Yokai in Motion NAGOYA Executive Committee

■ In collaboration with: Chunichi Shimbun, Nikkei, Nishio City Iwase Library, Yokai Art Museum (Shodoshima), Yamaha, Charainnovate


 
 
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