Ukiyo-e Immersive Art FUKUOKA × HATENKO
- kyarainnovate
- Jul 16
- 2 min read
About the Exhibition
A digital art museum featuring over 300 ukiyo-e prints reimagined through 3DCG animation and projection mapping spans nine immersive zones—creating a spectacular sensory journey.
Exhibition Highlights
Starting June 28, 2025, at JR Kyushu Hall in Hakata, Fukuoka, the exhibition will feature an exclusive fragrance collaboration with the Japanese perfume brand HATENKO. This immersive digital art experience, which has attracted over 250,000 visitors in previous cities, invites guests into a multisensory journey of traditional ukiyo-e and scent.
Fragrance Zones
「Uruwashi」 Zone – Featuring “Sakigake”
In the refined beauty of the Uruwashi zone, HATENKO's perfume Sakigake is diffused throughout the space. Inspired by Utamaro's iconic bijin-ga (portrait of a woman with a comb), the scent reflects elegance and softness, enhancing the immersive experience of classical femininity and floral motifs.
「Miyabi」 Zone – Featuring “Hanabi”
Set in a vibrant interpretation of Edo's pop culture, the Miyabi zone showcases Hanabi, a fragrance inspired by Hiroshige's “Ryogoku Fireworks.” The aroma captures the feeling of nostalgic summer evenings, paired with vivid visuals and a large-scale Mount Fuji installation.
About HATENKO
HATENKO is a Japanese fragrance brand rooted in artisanal skill and innovation. The bottle caps are uniquely crafted using Kiso cypress and traditional Kaga Yuzen dyeing—making them one-of-a-kind. Each fragrance blends Kyara (agarwood) and Kasuga cypress leaf essential oil, symbolizing Japan's rich cultural heritage through scent.
Their collection includes five unique scents, all inspired by Ukiyo-e. HATENKO embraces those who challenge conventions and create new values through artistry.
Ukiyo-e Immersive Art 「Miyabi」×HATENKO / Hanabi
Ukiyo-e Immersive Art 「Uruwashi」×HATENKO / Sakigake
Perfume Details ◾️Type: Eau de Parfum (5 variations including “Kai” and “Hanabi”) ◾️Volume: 50mL ◾️Duration: Approx. 5–6 hours ◾️Price: ¥13,200 (incl. tax) ◾️Availability: At the exhibition venue, selected concept stores, bookstores, and museums nationwide |
About the Exhibition
This immersive art exhibition features over 300 classic ukiyo-e masterpieces from artists such as Hokusai, Kuniyoshi, Hiroshige, Utamaro, Sharaku, and more. The works are brought to life through 3DCG animation, projection mapping, and detailed visual storytelling. Visitors can also view original Edo-era woodblock prints and reprints alongside educational content.
Event Info ◾️Venue: JR Kyushu Hall (9F JR Hakata City) – Directly connected to Hakata Station ◾️Dates: June 28 – August 17, 2025 ◾️Hours: 10:00–20:00 (Last entry 19:15) ◾️Organizers: Ukiyoe Immersive Art Exhibition FUKUOKA Executive Committee ◾️Support: Agency for Cultural Affairs, Fukuoka City, Fukuoka Prefecture Board of Education ◾️Special Collaborators: Panasonic Connect, Yamaha, Mayu no Kai, HATENKO ◾️Advisor: Ukiyo-e Historian Masumi Horiguchi |
